: Major players are investing over $200 billion annually in content, though the focus has shifted from volume to "deliberate investment" fueled by data-driven insights to ensure better returns. 2. The Streaming & Video Landscape

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: Algorithms are increasingly used to foster "deep engagement" by creating immersive experiences, particularly in brand-hosted live streaming and interactive commerce. ScienceDirect.com 2. Industry Shifts & Economic Trends Market Consolidation