En esta versión específica, el autor organiza las técnicas en seis categorías fundamentales Influence at Work

: We are more easily influenced by people we know, like, or find attractive.

Robert Cialdini's "Influence: The Psychology of Persuasion" is a seminal work that continues to shape our understanding of human behavior and influence. The 4th edition of this book provides a comprehensive overview of the science and practice of influence, offering actionable advice and insights into the six universal principles of persuasion. As a foundational text in social psychology and marketing, Cialdini's work remains essential reading for anyone seeking to understand the art and science of influence.

: The tendency to look at others to determine correct behavior, especially under uncertainty.

The book by Robert Cialdini