When you watch a serial through an unofficial channel, the actors, writers, technicians, and producers do not receive any revenue. This ultimately harms the quality and sustainability of Malayalam television content.
The phrase has become a popular meme on Malayalam social media pages (Facebook, Instagram, YouTube). If a scene in a real serial shows a character acting illogically—like switching a newborn baby, faking a death, or plotting a family ruin—viewers comment: "He/she must have learned this from www.kuthira.com."