Couples who complete this ritual report a 73% higher satisfaction with their anniversary compared to those who only do a dinner date, according to Aires' internal surveys.
Aires utilized her recent brand anniversary to showcase a more "elevated" and professional version of her business. The "better" version of her platform focuses on: Mental & Physical Resets momcomesfirst lissa aires the anniversary better
In "The Anniversary Better," this philosophy manifests in the dialogue. The male lead is constantly asking, “Does this make it better for you?” or “Tell me what you need.” It turns a potentially aggressive taboo into a tender, if transgressive, act of service. Couples who complete this ritual report a 73%