Not the fabric, but the sound. By 2015, the hashtag #Nylon had evolved on the platform to signify a blend of crisp, brittle electronic production, whispered female vocals, and lo-fi melancholy. Think Purity Ring’s dreamlike clicks, early Chromatics’ coldwave minimalism, or the haunted R&B of How to Dress Well.

According to ok.ru's online forums and discussions, Russian users are particularly interested in nylon's applications in:

2015 marked a massive shift toward digital content consumption.