The digital age has democratized content creation, allowing anyone with an internet connection to become a creator. However, this accessibility has also led to an oversaturated market where standing out is increasingly difficult. Content creators often use sensational titles to attract viewers, a strategy that can have various impacts on how the content is perceived and interacted with.
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This study employed a mixed-methods approach, combining both qualitative and quantitative data collection and analysis techniques. A content analysis of a selected sample of videos and their titles was conducted to identify patterns and themes. Additionally, interviews with content creators provided insights into the strategies used for crafting video titles and navigating verification processes. The digital age has democratized content creation, allowing