Problem Aware: They know they have a pain point but don’t know a solution exists. Your copy must empathize with their struggle.
Take your current best-selling product. Ask: "What level of awareness does my average website visitor have?" breakthrough+advertising+by+eugene+schwartz+pdf
The copyright for "Breakthrough Advertising" is owned by Eugene Schwartz’s estate. While scanned PDFs are widely circulated for educational purposes, supporting the author by purchasing a legal reprint (if available) ensures the continued legacy of this critical work. Problem Aware: They know they have a pain
Schwartz argued that as a market matures, your advertising must become more sophisticated to achieve the same breakthrough. Ask: "What level of awareness does my average
Most Aware: They know your product and are ready to buy. They just need a deal, a discount, or a simple "buy now" button. Understanding Market Sophistication
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