On one hand, the film’s availability on these sites is a testament to its popularity. If a film is forgotten, it disappears from pirate servers. Thuppakki remains relevant because it is a quality product.

Fans wanted to watch the movie on their own time. Since legal digital rentals were nonexistent, the illegal route was the only route for many. The film’s massive popularity inadvertently fueled the traffic of the piracy site, and the site’s accessibility cemented the film’s pop-culture status.