None of these creators rely on OnlyFans' internal discovery (which is notoriously bad). They use:
Expect Ariel to pivot into within 24 months. She already has the aesthetic for a successful gothic lingerie line or a perfume brand. OnlyFans is her R&D department; the real money will be in merchandising her "Dark Feminine" lifestyle to her 50,000 cult followers.
Both Ariel Demure and Brittney focus on adult content, which is a common theme among OnlyFans creators. Their success indicates a strong market for such content.