Ben Settle - Email Players 1 - 15 ~upd~

: Writing daily emails about seemingly "nothing"—using mundane, everyday events (like a dog pooping in the rain or a childhood story) as a hook to transition into a product pitch. High-Impact Subject Lines

In the very first issue, Settle throws a grenade at the standard marketing funnel (lead magnet -> tripwire -> core offer -> high ticket). Ben Settle - Email Players 1 - 15

The core of the first 15 lessons in Email Players focuses on . This is the marriage of information (teaching something valuable) and entertainment (telling a story, being provocative, or sharing an opinion). The goal isn't to be liked; it's to be read . Settle teaches that if you aren't polarizing some people, you aren't interesting enough to sell to anyone. Key Pillars Found in Email Players 1 - 15 1. The "Daily Email" Habit This is the marriage of information (teaching something

"The relationship builder is someone who focuses on building long-term relationships," Ben said. "Their emails are often informal and conversational, and they're building trust and rapport with their subscribers. They're creating loyal fans and advocates." Key Pillars Found in Email Players 1 - 15 1

"The mobilizer is someone who inspires action and mobilizes their subscribers," Ben explained. "Their emails are often motivational and empowering, and they're encouraging their subscribers to take action. They're creating a sense of urgency and momentum."

Here is the complete breakdown.

The "Lost" Foundation: Lessons from Email Players Issues 1–15