Under Sections 292 and 293, the selling, distribution, or circulation of "obscene" material is strictly illegal. IT Act, 2000:

While Bollywood speaks Hindi, the heartland speaks Tamil, Telugu, Bengali, Marathi, and Gujarati. The biggest shift in lifestyle content is the move away from English. Creators making videos about Vastu Shastra (ancient architecture) for a Bhojpuri audience, or cooking tutorials in Kannada, see higher engagement than their English counterparts. The "Indian" lifestyle is inherently multilingual.

Varies by climate and occasion; traditional attire is worn with pride alongside western fashion. Women: Saree, Salwar Kameez; Men: Kurta, Dhoti, Lungi.