In 1993, the Toronto Maple Leafs, a professional ice hockey team in the National Hockey League (NHL), introduced a new mascot, "Loonie," a friendly loon character meant to engage fans and promote the team. Around the same time, Hi-C, a popular juice box drink, became a major sponsor of the team. As part of their partnership, Hi-C produced special edition "Loonie" juice boxes, featuring the mascot's image.
: The alleged scandal has been used as "personals" (insults) against Loonie in various FlipTop battles. Rappers like Badang have frequently referenced it, leading to public friction and Hi-C threatening legal action for defamation. loonie and hi c scandal
The controversy typically centers on and the physical integrity of the currency. The "scandal" arose when promotional campaigns—specifically involving Hi-C or similar sugary beverage brands—distributed loon-themed merchandise or used the coin's likeness in ways that led to confusion or perceived disrespect. In 1993, the Toronto Maple Leafs, a professional
Much of the tension played out in their music, notably the track "XXX" (2010) : The alleged scandal has been used as