The Exclusive line resurrects dying art forms. For example, the recent Sone ki Rivaayat handbag collection used the work of only two surviving master artisans in Jaipur. Similarly, the wooden décor pieces utilize Cannage weaving techniques that have not been seen in commercial markets for four decades.
Why? Because the pieces are designed to be timeless yet provocative. The brand’s flagship sneaker—woven in Tussar silk with hand-dyed vegetable leather soles—sold out in 11 minutes. Resale markets have seen these exclusive items fetch 3x to 5x their original retail price within weeks of launch. mithuriyo exclusive