: While 64% of users claim they would switch to legitimate services if content were offered free with ads, currently 70% of piracy users say they do not wish to purchase any OTT subscription at all. Legal and Technological Countermeasures
Moreover, Bollywood studios have started to explore new distribution models, such as streaming services and online platforms, to reach a wider audience. This shift towards digital distribution has opened up new revenue streams for filmmakers and producers, reducing their reliance on traditional box office collections. Moviesmod-in Bollywood
While a Pathaan or a Kabir Singh can survive a leak due to the massive theatrical experience they offer, smaller, content-driven films suffer immensely. If a film like Mumbai Saga or Thappad leaks online, the producers—often independent studios—face catastrophic losses that discourage future investment in non-mainstream cinema. : While 64% of users claim they would