| Channel | Followers (approx.) | Typical Content | |---------|--------------------|-----------------| | | 48 k | Outfit‑of‑the‑day reels, behind‑the‑scenes artisan videos, user‑generated content (UGC) reposts. | | TikTok | 12 k | “Try‑on” hauls, “Pearl care 101”, and seasonal look‑books set to J‑pop tracks. | | Pinterest | 23 k | Curated mood boards—“Spring Lolita”, “Pearl Party Essentials”. | | Email Newsletter | 7 k subscribers | Monthly “Pearl Picks”, exclusive promo codes, early access to new drops. | | Blog | 4 k monthly readers | Articles on Lolita fashion history, pearl‑care guides, and sustainability spotlights. |
| Pillar | Highlights | Price Range | |--------|------------|-------------| | | Classic pearl necklaces, layered pearl chokers, pearl hairpins, “Pearl‑Stud” earrings, and limited‑edition “Ocean‑Glow” pearl bracelets. | $25 – $180 | | Lolita‑Inspired Apparel | Sweet‑style dresses with pastel prints, Classic‑style blouses with Peter‑Pan collars, Gothic‑style lace gowns, and seasonal “Kawaii” outerwear. | $45 – $260 | | Home & Gift Items | Vintage‑style tea sets, scented soy candles in “Garden Rose” and “Sea Breeze”, plush “Lolita” pillows, and curated gift boxes. | $15 – $120 | www.pearllolitas.com
