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When you watch a streaming series, the "next episode" button removes the friction of waiting. Cliffhangers release dopamine. The algorithm’s "Up Next" suggestion removes the burden of choice. We don't choose to watch Suits for the tenth time; the algorithm suggests it, and our exhausted prefrontal cortex agrees.

"Exactly. It looks like a spam bot had a stroke. It’s not a military file. It’s a prank."

The sector shows no signs of slowing, with specific markets like expected to grow at a compound annual growth rate (CAGR) of 8.3% through 2028. This growth is fueled by increasing datafication and the emergence of new technologies like deepfakes , which offer new creative applications while posing risks for disinformation.