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Corporations often co-opt representation as a marketing tool. A film may feature a two-second same-sex kiss easily edited out for international markets (e.g., Disney’s "gay moment"), or a company will feature diverse characters in a Pride month ad while donating to anti-LGBTQ politicians. This superficial inclusion——can be more damaging than exclusion because it creates the illusion of progress while avoiding structural change.

Representation can be harmful if it relies on lazy stereotypes. Www xxx rep videos com

Audiences are savvier than ever. They smell insincerity. When The Flash introduced a gay character only to have him disappear for 10 episodes, fandom reacted with fury. Performative rep does more damage than no rep at all, because it reminds marginalized groups that the industry sees them as marketing, not people. Corporations often co-opt representation as a marketing tool