Alchemy Rory Sutherland Pdf -

High-speed rail is logical, but making the trains more comfortable (or adding Wi-Fi) is "alchemical" because it changes the experience of time rather than the duration.

If you only do what is logical, you are predictable. If you are predictable, you are easy to compete with. Why You Shouldn't Just Settle for a PDF Summary

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High-speed rail is logical, but making the trains more comfortable (or adding Wi-Fi) is "alchemical" because it changes the experience of time rather than the duration.

If you only do what is logical, you are predictable. If you are predictable, you are easy to compete with. Why You Shouldn't Just Settle for a PDF Summary

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