To maximize impact while minimizing harm, awareness campaigns should adhere to the following guidelines (adapted from the National Center for Trauma-Informed Care):
Signs of a toxic campaign include:
: Defining specific KPIs and identifying the target audience. Multichannel Promotion rapesectioncom rape anal sex2010
: Provides practical exercises for advocates with lived experience VAWnet Survivor's Guide to Public Speaking To maximize impact while minimizing harm
: Successful campaigns pair emotional stories with clear, educational materials to address misconceptions and health practices within communities. Diverse Formats for Awareness Campaigns rapesectioncom rape anal sex2010
Whether you are a survivor finding your voice or an advocate launching a campaign, remember that one person's "I made it through" can be the exact words someone else needs to hear to start their own journey toward healing.