She argues that modernist artists became aware of the conventions of their specific mediums (the flatness of painting, the indexical nature of photography) as a set of rules. The "reinvention" occurs when an artist acknowledges these conventions not as limitations to be obeyed, but as conventions to be played with. The medium is no longer a given fact of nature; it is a social construct that the artist can choose to inhabit, empty out, or reshape.
Rosalind Krauss's essay "Reinventing the Medium" offers a provocative and insightful exploration of the changing nature of artistic media. By challenging traditional notions of the medium and highlighting the dynamic and creative ways in which artists work, Krauss encourages us to think more critically about the possibilities of art and the role of the artist in shaping those possibilities. rosalind krauss reinventing the medium pdf
: She highlights artists like James Coleman and Marcel Broodthaers as pioneers who used technical supports (like slide projections) to establish a new kind of artistic "specificity." 📖 Summary of the Argument She argues that modernist artists became aware of