Based on direct response analysis and Settle’s public material, here are the 15 "new" laws that the Email Players issue likely covers. (Note: This is an interpretation of the strategy, not a direct reprint of copyrighted material).
Use short subject lines (3–6 words), and keep body copy scannable: one to three short paragraphs or a handful of ultra-short bullets. ben settle email players 1 15 new
How to use three P.S.’s not as an afterthought, but as a second email attached to your first. (The "1" in the sequence teaches that the P.S. is the most read part of any email). Based on direct response analysis and Settle’s public
The newsletter is unique for being only. It focuses on "infotainment"—merging hard teaching with psychological analysis of emails to show what works in real-world markets. ben settle email players 1 15 new
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